Icon Outlet at The O2
During Michael’s time working as an Associate with CallisonRTKL, he was part of the design team which delivered Icon Outlet at The O2.
The 20,000 square meter, 85 unit designer outlet is located inside the world’s most popular entertainment venue. The project completes ‘the loop’, forming a 360-degree entertainment district around The O2 Arena.
The concept consists of two distinct zones, which create a unique shopping experience. ‘The Street’ is inspired by the variation and textures of the traditional London high street, with a undulating canopy made from petals which reflects light. ‘The Cloud’ has a calm and relaxing atmosphere with a more consistent material palette and a canopy formed from a series of stretched fabric fins.
AEG / Crosstree